Peace, Greenery, Fresh Air, Enough Water, Adequate Employment Opportunities, Great Health, a Humane Society, and a Prosperous Economy. All brilliant adjectives we dream for our beloved country to possess in abundance. Well, at least nobody has put a tax on dreaming these luxurious dreams!
That’s right, these are all looking like luxuries right now, aren’t they? Vocal For local is a strategic slogan that urges us Indians to stop purchasing products that aren’t manufactured locally. And also to promote the narrative. We believe that this strategy can turn out to be a great way to promote small businesses, improve employment, and revamp the economy. But what does this mean for Fashion? I mean, who doesn’t like walking into multi-brand stores and swiping their credit cards to get home the new trends? We know we do!
Ways in which Vocal For Local can benefit Indian Fashion Consumers:
Taking this new movement as an opportunity to bring in some changes, and also knowing our conscious purchases can make such a difference, we have made a list of ways this adaptation can benefit all us, fashion enthusiasts!
The economy needs a little help:
Let’s address the elephant in the room first! I know what you’re thinking – How is the effect of Vocal For Local on the economy going to benefit me? Well, in the larger scheme of money, if a country’s economy improves, citizens’ lives get impacted. Similarly, if it is distorted, we know what that results in. The more you shop from Indian businesses, the more the direct and indirect benefits to our economy, and the cycle keeps going.
Customize your road to style:
Celebrities and Influencers who endorse International Brands and Labels are paid for doing so. They end up looking ravishing because of all the makeup, editing, and layers of filters. Wear the same store-bought styles, and you’ll realize how unrealistic these trendy looks are.
Buying from local brands ensures what you’re buying is customized to your specifications, is unique because its made in smaller batches. And best of all, it’s all Limited Edition. Who knew owning one of a kind items would mean that every penny you spend is so deeply valued! Isn’t this the Win-Win situation we’d all hope to create? So why not research and get to know of a few great brands that make these items and grow along with them? This way you don’t just stay fashionable but also help control the epidemic that Fast-Fashion is.
Local Brands you will fall in love with:
I know what you’re thinking. Who has the time and patience to do all that research, right? Hang on! We have done it for you. Here is a list of fashion brands that are purely India based and sell products that you will want to get your hands on.
Clothing brands
Nazakat_chikankari, Cottonsjaipur, Okhai_org, The loom.in, Kasaahues, Noorkari chicken Kari, Morgan waves, Good earth India, Adachicken, Happystrings, Houseofkotware, Aachho Jaipur, Ikat India, and Nicobar.
Accessories and shoe brands
Chalk studio, September shoes, The CAI store, GUSH Shoes and Accessories, The Sole Sisters, Made With Preet, Dhora, Misho, The Olio stories, Kichu, Misho designs, Nicobar, SVED Shoes, Korakari Chappals, and Nappa Dori are some Accessory, jewelry, and shoe brands you need to follow. You can find all these brands and more on platforms like Instagram, LBB, LinkedIn, and India Mart. Here you can shop, follow their journies, and promote them. Even Amazon has recently added a section exclusively for small Indian businesses you can shop from.
Another thing you can do is buy locally grown fabrics that are also sustainable. Like Hemp, Bamboo, Tencel, Soy Silk, Linen, etc. And get them stitched the way you want to from local tailors. You guessed it right, we have a list of those as well: Bamboo Tribe, Hemp Fabric Lab, Hemp Republic, Boheco India, ShiBamboo Store, etc.
Be an Ally to the local artisans:
You must know that the items made in local, homegrown brands are made by local artisans and workers. And along with the personal touch that it adds to your purchase, it gives them employment and a respectable life that they deserve. Smaller brands that employ these workers know the real worth of art and are willing to support the magicians make these products for you.
Be it your handsewn dress, a hand-embroidered detail on it, an accessory, or even your shoes. These artisans put their time, effort, and love into creating this magical stuff. Right from designing, to raw material, production, finishing and delivering, people get employment. And your purchases help them live a life they work so hard for.
So are you going Vocal For Local? We know we are! If there is something that can help the country and benefit us in so many ways, why not embrace it the right way? Not just shop local but also become Vocal about it. You never know, one step towards these local businesses can make a huge difference in their lives. Do the Vocal part of it by sharing this blog and spreading the word with people who care.
